An agency, technology enabler, and an extension to your marketing team delivering sophisticated marketing and media solutions for brands, specializing in the multi-unit and franchise categories.


We are solvers of impossible problems.

At Silvercrest, we are dedicated to delivering solutions for franchise and multi-unit organizations with the combination of proprietary technology, customer data, marketing needs, and media buying, harnessed in one sophisticated yet simple platform: Local Marketing Automation Platform (LMap).






Hours Of Support


Hard Workers


Our Team

We never stop investing in people and developing an environment at work where our staff members are sincerely inspired to enjoy what they do.

Our Technology

We use the cutting-edge technologies in our products. We learn and develop ourselves to provide the best of the digital world to our customers.

Our Focus

Our #1 gloal is our customer's satisfaction - with focus on developing solutions which solve business problems and innovating products to optimize their effectiveness.

Our Care

Every consumer is important to us. We work hard to provide our customers with the quickest turnaround times and most effective solutions.

Our Team

Our team has decades of experience in the franchise industry, and many of us are Certified Franchise Executives. Our team uses their experience and industry knowledge to build automation and integration across a variety of media and printing tactics.

Our staff surround our clients with the talent and tools necessary to accomplish the mission put before us. Regardless of the problem, our marketing, production, and media professionals have the know-how and stick-to-itiveness to solve any problem.

Our Executive Team

William Rodriguez, CFE

Founder & Chief Executive Officer

As Founder and Chief Executive Officer, William’s vision set the tenor of the company. With nearly two decades of experience in financial, software development, and local media categories, he knows every aspect of this business.

Imran Qamar

Chief Technology Officer

As the technological backbone of our firm, Imran is the prime mover of all tech-driven solutions. Leading a team of talented professionals, Imran drives customer solutions and LMap integration. Imran has over twenty years of experience delivering reliable, large-scale systems for fortune 500, startups, and private companies.

Marie Tan

Chief Financial Officer

Marie Tan joins Silvercrest as Certified Public Accountant with over 20 years of experience in the accounting field. Throughout her career, she has demonstrated an aptitude for financial management and has held key roles in various companies across diverse industries, including restaurants, magazine publication and medical supply distribution.

Cozette Phifer

Chief Marketing Officer

With more than 30 years of driving effective internal and external positioning platforms for industry-leading lifestyle brands, Cozette has proven the benefits of blending a savvy communications plan with an integrated marketing strategy. She’s also an accomplished thought-leader, team builder, strategist, speechwriter, adviser and spokesperson.

Walter Balmas

Chief Operating Officer

Walter’s career has focused on nurturing and expanding the role of start-ups, public benefit corporations, nonprofit financial institutions, advocacy foundations, and employers in the financial services marketplace. He has worked with financial services, technology startups, credit unions, community banks, and educational institutions.

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